Dry January: ready to take on the one-month alcohol-free challenge?

At the end of the festive season, when your body may have experienced some excesses, it's time to challenge yourself! The "Dry January" challenges you not to drink alcohol for one month. Wouldn't this be the perfect opportunity to adopt new drinking habits? 😉

The holiday season is over and it's time for Dry January! Yes, this sweet family time is coming to an end. And as Charles Trenet would say, "What is left of the good days?" Well, joy in the heart, a few stars in the eyes, memories in the head, ... and a somewhat wavering form! Ouch! One of the possible reasons? Rather excessive consumption of alcohol during this period!


Even if these holidays are synonymous with happiness, they are also synonymous with pain in our stomach. The cause? Too many excesses that are good for our morale, but maybe not so good for our liver!


Good news however: the "Dry January"!


January is the best time of the year to challenge yourself, to make new resolutions, new beginnings to become a better version of yourself!

Dry January: one-month alcohol-free challenge

“Dry January”: the origin of the challenge

It is a challenge launched in 2013 by the British association Alcohol Change UK. This campaign, which consists in not drinking alcohol for a month, aims to help everyone to question their alcohol consumption. This challenge also helps the participants to differentiate the so-called "pleasure" consumption from the one that is automatic and linked to a social environment.


Who hasn't experienced this unpleasant situation: a dinner with friends or family, a desire to drink alcohol that doesn't exist and... a flurry of questions:

  • "Why don't you want to drink?"
  • "Is it out of conviction?"
  • "Are you pregnant?"
  • "Do you feel bad?"

This situation is a typical example of consumption linked to a social environment. Not wanting to drink alcohol should be as harmless as drinking water! Unfortunately, this is not the case. The social pressure linked to alcohol is extreme in our society, so much so that we can forget that it remains one of Europe's biggest causes of death.

The Dry January challenge can help you to see things more clearly, to do some introspection and, above all, to listen to YOU!

Les règles du jeu

C’est très simple, il vous suffit de ne pas boire une goutte d’alcool pendant un mois, entre votre réveil du 1er janvier jusqu’à votre coucher le 31 ! On connaît tous cet état nauséeux du lendemain de soirée qui nous pousse à dire cette phrase mythique : “Plus jamais je ne boirai de l’alcool” ! Et bien votre mission, si vous l’acceptez, et de respecter pour une durée de 30 jours cette phrase que vous prononcerez peut-être le 1er janvier… oups !

The gains

A better version of yourself! A significant gain in energy, more restful nights, better concentration, fresher and more beautiful skin, a healthier stomach, more effective sports sessions and greater resistance to viruses!


This was demonstrated in a study by Dr. Richard de Visser of the University of Sussex on 3,000 participants. This study shows that 71% of the participants slept better, 58% lost weight, 57% had better concentration, 54% had better skin and finally 93% felt better about themselves after 31 days without drinking! 


Financially, the savings are also significant


But above all, this challenge will bring you a precious gain in the long term: a consumption more in accordance with yourself.

The luck card

Congratulations, you have drawn a lucky card! And this card is called: Sobero


We offer to support you during this challenge! We'll be like your "call to a friend", your Sam Gamegie or your Hermione Granger... in short, daily support in the quest that awaits you!


A benevolent help, that is not to be refused!


So, if you accept this mission, we only have to wish you good luck!


1...2...3 let the challenge begin!


And remember, you've drawn a luck card, so use it!
Download Sobero.

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